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The PumpEase Story

About PumpEase Australia

PumpEase Australia is managed by Nicole at Birth Partner, an Australian website developed over 10 years ago to help women with pregnancy, birth, babies, breastfeeding, sleep and more.  When the opportunity arose to become the distributors of PumpEase pumping bras in Australia, I was very excited - you see, I had been succssfully selling Pumpase puping bras for many years, as thy helped women so much on thir breastfeeding journey.  I needed to allow Australian mums continu to use this great product.

About PumpEase

When my husband Mike and I started our family, we decided that breast milk was the best choice for our babies. We primarily made the choice to pump so that Mike could feed our children and therefore bond with them as I was.  And there's no doubt about it, the convenience benefits of pumping are a big plus too.


A helping hand is always an option: as a small business owner, I never really had maternity leaves to stay home and concentrate on just taking care of my babies, so I had to juggle doing that and working in the home at the same time. 

Both my girls were really lazy nursers (suck, suck, rest, suck, suck, rest....45 minutes later!!!) and therefore a faster bottle feed was sometimes a must.

Pumping helped with my milk production.  Although I was comfortable with breastfeeding in public places, the ogles and stares indicated to me that not everyone else was! And that darn receiving blanket was forever falling off my shoulder and flashing my milkers for all the world to see!

Even finding the time to pump was a challenge, so I wanted something fast. I wasn't able to use a manual pump as both pregnancies were kind enough to bring along their friend Carpal Tunnel Syndrome - so I rented a hospital-grade, double, electric pump.

When I started to pump on a daily basis, not only were my hands going numb and aching from holding the breast shields, I was frustrated by how boring it was! And being one of those never-sit-still-for-a-minute gals, all I could think of the whole time I was pumping was all the other "stuff" that needed to be done! I couldn't even look through one of the magazines in my ever-expanding pile of mail because both my hands were busy holding the breast shields on my breasts! On one occasion, I actually tried flipping the pages with my elbow and ended up in the chiropractor's office. 

Then I thought, "I wonder if...", and my very good friend Google and I searched the internet for something that would hold the horns for me. I only found a few products, none of which were readily available in Canada and all of which were "less than attractive" (insert eye roll here). Why is it that when you become a mum, it's assumed that you no longer have any style?

I found a pumping bra - but unfortunately I barely had enough time to pump, let alone change from my nursing bra to my pumping bra and then from my pumping bra back to my nursing bra! 

I also found a pumping/nursing bra combo (that kinda sounds like an Olympic event) - but the feedback on this product is that most people only use it for pumping as the third layer makes it bulky and lumpy-looking under your clothes. No thank you to that I said!

I also found a pumping bra that wasn't really a bra but a wide band, with a zipper no less!  I visualized the zipper splitting or catching my skin as I tried to zip it up over my ginormously engorged breasts!

My then 9 years in the apparel industry and over 26 years of sewing experience came in handy when I mocked-up a pumping bra (who knows when I had time to do this?). It held the breast shields on my behalf and therefore freed my hands for other much more important things.  My pumping sessions melted away while I surfed the internet, paid bills, stayed on top of business emails, caught up on reading or talked on the phone (among countless other tasks).

 After hundreds of pumping sessions, three years of research and development and two children, I believe that I know what a pumping bra should offer a nursing mom. I refined the design to be not only functional and user-friendly, but they're pretty too! And now I'm offering it to you in a handful of fun and fabulous prints AND now an organic version - all designed to perfectly fit your amazingly beautiful, milk-producing body! 

Whether your pump is rented or purchased, single or double, battery-powered or electric, you need a PumpEase hands-free pumping bra  ...because women like pretty things EVEN when they're pumping!™

Wendy Armbruster Bell, CLE
Founder & CEO